Style Coaching for Bold Professionals 

You own your work, now it’s time to own your wardrobe.

Find out more

Style Coaching for Bold Professionals 

You own your work, now it’s time to own your wardrobe.

Find out more
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There’s a major fashion myth out there...

...the process of outfit creation and dressing well is a mysterious art that you’re either born with or need to spend a lot of money and time to master.

It’s time to bust that myth. 

With the right strategies and data, absolutely ANYONE can learn to dress with style and swagger. 

Personal Styling
Ongoing styling
Wardrobe Organizer

Personal Styling benefits

  • 👠 Stats + Style = Clarity

Leverage your personal closet stats and fashion templates to curate your wardrobe and guide shopping trips, and boom! Selecting outfits for work, nights out, or vacations will be a breeze.

  • 👜 Shop Like a Fashion Guru

Do you know how to dress for your body type or what dressing for success really means? Learn how to instantly calculate which pieces will look ah-mazing when shopping online or IRL.

  • 👗 Build Your Dream Wardrobe

Imagine reaching into your closet and instantly grabbing the perfect outfit. When every single item in your wardrobe is thoughtfully curated, you will!

  • 😎 Express Yourself

Finding your personal style means connecting with your distinctive tastes, body type, budget, and lifestyle. True elegance is about YOU. 

  • ❤️ Find Confidence + Joy

What’s better than looking and feeling gorgeous with minimal effort? Learn the science of outfit creation and fall madly in love with getting dressed in the morning. 

French Salad Outfit Formula Course

free mini course

Transform your look and save money

The French Salad Outfit Formula is the most efficient - and fun - way to create successful outfits using the clothes already hanging in your closet.

Sign me up

framework

every BODY wins

Upgrading your style game is not only about the looks

Step 1: Clarity
Step 2: Authenticity
Step 3: Confidence

Clarity

Get clarity about what makes YOU beautiful

Put yourself first. Forget about fashion, trends, and whatever other people think is cool right now, and first understand what works best for your body (and why). Reclaim your power, learn styling strategies that work for you, and you’ll discover that you already have everything you need to step up your style.

book a call
Raquel Rojo

Authenticity

Make fashion choices that makes sense to you

Getting PR-ready is not about abandoning your essence and creating a “brand” that feels artificial. Performative style doesn’t feel good and it’s not sustainable. Instead, align your fashion choices with your aesthetic values and you’ll become a magnetic leader.

book a call
Raquel Rojo

Confidence

Make consistent progress by working within your nervous system’s capacity

Being seen can be unnerving and choosing the wrong clothes can push you all the way to freeze or shut down. Instead, approach it as a process and be patient with yourself. Take small actions and sooner than you think your clothes will help you feel present, relaxed, and open.

book a call
Raquel Rojo
Carrie
"saved me money by teaching me exactly what looks good on my body... so I don’t get overwhelmed when shopping"

Raquel has been a style game-changer during my pregnancy! Not only did she expertly guide me on how to dress and feel confident during this special time, but she also helped me simplify my wardrobe, find stylish outfits for various occasions (baby shower, my graduation, babymoon), and even saved me money by teaching me exactly what looks good on my body - colors, shapes, and textures - so I don’t get overwhelmed when shopping. Thanks to her invaluable guidance, I constantly receive compliments on my outfits! Working with her is an absolute pleasure and will save you so much time and money in the long run.

Carrie

how it works

Everything is online, no travel required

The entire personal styling process is virtual so you can participate from home or work

1. Book your 15-min free consultation with me

Discover if one-time styling or ongoing styling is right for you

2. Kick start your style revolution
(One-off styling)

You’ll get personalised options that fit you like a glove based on your unique combination of morphology, colouring and aesthetic values. You’ll always make the final purchase decision.

3. Refine what your clothes say about you
(ongoing styling)

You’ll rediscover your beauty, reconnect with your taste and build a wardrobe that works for your inner and outer selves.

about

Growing bolder, Together

Hi,
I'm Raquel

My top values have always been beauty and self-expression. However, I didn’t grow up in an environment that encouraged me to pursue either. Ultimately I became an engineer, entering an ambitious, male-dominated profession where I quickly learned how to blend in and “look the part”.

Some might see this road as a huge, unrelated detour on my way to personal wardrobe styling, but I’m glad I had the career and experiences I did because it means I now chase my values from an entirely new perspective.

Engineering lit a fire inside me. I’ve met so many smart and accomplished women who, like me, were never encouraged to find their authenticity and enjoy expressing it. I hate seeing women abandon themselves in pursuit of the ever elusive carrot…so I’ve made it my mission to help them uncover and live into their authenticity, starting with their wardrobe.

My method of approaching fashion blends psychology & science and applies to any body type, personality, goal, and style. I love teaching women the fundamentals of what looks great on them, so they can continue growing their wardrobe with joy and confidence.

Raquel Rojo

portfolio

Our Clients Beautiful Before, Amazing After

HeatherPregnant woman wearing sunglasses and a pink dress with a white jacketAran
Maria Y. - Entrepreneur
"Raquel will guide you through the process and makes it fun"

Raquel pairs an analytical and artistic, compassionate approach to styling, with a knack for understanding colors, shape, fabrics, and taste to build memorable outfits and confidence. She approaches each client as an individual and uses tailored examples, so her approach is not simplistic or cookie-cutter, yet she makes everything easy to understand with formulas and photos. Even if you already have a strong sense of what works for you (and what doesn't) and get compliments on your clothes all the time; I guarantee you'll learn something new from RaquelI always looked forward to our meetings and am excited to apply her timeless strategies. I learned why I gravitated towards certain styles, and which fabrics and clothing were missing from my wardrobe. Raquel will guide you through the process and makes it fun! Getting dressed isn't simply putting on a top + bottoms or a dress; it's imagining a complete outfit that flatters and is memorable. From now on, shopping for new pieces feels purposeful!

Maria Y. | Entrepreneur

ongoing styling

Be PR-Ready Forever

Learn the skill of personal style in 6 weeks

Transform your relationship with your wardrobe and learn how to dress to impress on your own time in your own space.
Join the waitlist!

Thank you! You have been added to the Waitlist.
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We take your privacy seriously, we will never sell or share your information or spam your inbox.

Raquel Rojo - Innata Style

is personal styling for me?

Personal Styling is for you if. . .

You have been focused on something else - your company, your family, your career - but are ready to catch up with your personal image

You no longer have to dress according to someone else’s code, and need guidance to find your own style, and one that suits your business

You’ve been dressing casual for a while and need help to stimulate your creativity muscles

You are stuck on limiting beliefs and do nothing to build the wardrobe you know you would enjoy

You are tired of being force fed fashion trends that don’t work for you

Your body has changed and you don’t know how to dress anymore

is personal styling for me?

personal styling is Not for you if. . .

You don’t believe that improving your personal image is a great investment in yourself and your business

You want a full-wardrobe make-over in a week

You think that shopping therapy is a sustainable form of therapy

You are easily offended and sensitive to plain language and straight talk

You are only interested in fashion trends and are not interested in developing your own personal style

You are not willing to stretch yourself and try new things

Book your styling service

Let’s work together

Innata Style Logo White
One time styling

one and done

Escape the non-stop panic and dread of finding the perfect outfit and get 3 new outfits for your next event

Reduce time invested by 80-90%

Starts at $750
book a call
Innata Style Logo White
STYLE COACHING (6 weeks)

The Long Game

clothing on a hanger icon

Get a no-fail formula to transform your relationship with your wardrobe and your natural beauty

Increase self-love by 1000%

Starts at $2750
Join the list

guarantee

Our Promise to You

This process will yield more than pretty clothes, it will:

  • Develop a clear vision of what you love and a wardrobe strategy that is all you – not dictated by whatever fashion trend is currently being sold
  • Catch glimpses of yourself in the bathroom mirror or in a passing pane of glass and think, damn, I look great!
  • Be inspired to dress yourself in the morning and feel empowered, put together, and relaxed in your clothes all day and night long

testimonials

What Clients are Saying

Meredith, Founder
"I had only two items in my closet that matched my best shades...I got the most compliments"

You're like me if you come home from the store and realize the item you bought doesn't fit quite right. Or, you are going on a beachy business trip and are peeved at how long it is taking you to get packed, displeased with all of your options. Or maybe you get so fed up with not knowing what to wear, you wear the same thing and it's probably black. Whewy. At the same time, I felt I had stepped into a new era and wanted how I dressed to match how I felt on the inside. I decided I needed a stylist. I searched high and low, not making great progress before meeting Raquel. I hoped she would solve my problems, take the aesthetic vision I had for myself, and bring me back a brand-new closet. Well, it turns out she did even better than that. Truly exemplary consultants challenge our assumptions on solutions. She helped me understand exactly why I wouldn't be pleased having a stylist shop and dress me, and why it was an important skill for me to have. She also massively simplified the process, teaching me how to find just 2-3 brands I'm obsessed with, how to understand my body shape (finally!), and what my colors were (game-changing!!). I had only two items in my closet that matched my best shades to wear and guess what - those are the two items I got the most compliments on! Raquel takes the intimidating mystery out of our closets. This will sound drastic, but she calmed my emotional baggage around dressing myself into a soothing science. What's so powerful about Innata Style is that it is an education. And that's a far more enjoyable approach than the trial-by-fire method I had been using! I encourage you to join me as a member of Raquel's fan club.

Meredith | Founder
"saved me money by teaching me exactly what looks good on my body... so I don’t get overwhelmed when shopping"

Raquel has been a style game-changer during my pregnancy! Not only did she expertly guide me on how to dress and feel confident during this special time, but she also helped me simplify my wardrobe, find stylish outfits for various occasions (baby shower, my graduation, babymoon), and even saved me money by teaching me exactly what looks good on my body - colors, shapes, and textures - so I don’t get overwhelmed when shopping. Thanks to her invaluable guidance, I constantly receive compliments on my outfits! Working with her is an absolute pleasure and will save you so much time and money in the long run.

Carrie
Carrie
Carly M. | Executive
"everything works together nicely and I always feel I have beautiful outfits to wear"

Before working with Raquel, I was in impulsive shopper. I used to buy new clothes every week but always felt like I had nothing to wear. Eventually, I lost track of my own style and felt totally lost. Working with Raquel was life changing. She gave me personalised shopping strategies and helped me reconnect with my style. My wardrobe is now much smaller but everything works together nicely and I always feel I have beautiful outfits to wear. It was a great ROI too, since I now spend a fraction of what I used to in clothes.

Carly M. | Executive
"Having outfits ready to go has made my life so simple. I'm stylish and I don't even have to try"

Before Innata, I didn't have any idea what was going on with my clothes, and I didn't enjoy shopping at all. But as an entrepreneur, I wanted to be more confident and show my true self, especially in photos and at speaking events. Raquel and her system helped me (re)discover clothes that I love and truly look great on me, and helped me purposefully fill in the gaps in my wardrobe. Having outfits ready to go has made my life so simple. I'm stylish and I don't even have to try. At 32, this is the first time in my life that I feel like ME in my clothes. It's the first time I look forward to adding new exciting pieces to my wardrobe and uncovering more of myself. I highly recommend Innata Style."

Brittany V. | Entrepreneur
Brittany V. | Entrepreneur
Aran R. | MD
"looking my best is the most empowering thing ever"

Raquel’s approach to personal style blew my mind. I thought I knew what looked good on me but, as it turns out, I didn’t!! She taught me the principles and the science of looking my best, which is the most empowering thing ever because it’s not her opinion or what the fashion trends say, it’s science! If this “nerdy” approach to fashion and style is something that resonates with you, connect with Raquel, you will not be disappointed.

Aran R. | MD

FAQ

Frequently Asked Questions

Aren’t personal stylists for celebrities?
I’m not a stylish person, is this for me?
How long does personal styling take?
Can I get personal styling on demand?
Can I get weekly outfits pre-organized?
Can I get group styling?

inquires

Have Questions?

Raquel Rojo

Let's Chat

Have any questions, concerns or comments? We would love to hear from you.
Book a call or send us an email. We’ll get back to you within 48 hours.

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